Twitter Campaigns

Utilizing The Campaign Planner On Twitter

Launching an advertisement for different social media platforms is not easy. It involves extensive planning and actualizing the plans. That said, you always want to ensure that your hard work pays off. 

Before establishing the business, among the first things you will do is determine your target audience. The advertisement you will make and put out should be linear to your target audience. So, it would be a waste if the advertisement will not reach the target audience. 

Using various tools to help you foresee how your ad campaign will do can help you prevent such waste. One of the tools you can utilize is the Twitter Campaign Planner. If you want to use it but do not know how, you have come to the right place. 


What is Twitter?

As we all know, Twitter is a known social media platform. Twitter Inc. established it on March 21, 2006. Twitter was founded in San Francisco, California, in the United States.

Twitter is a completely free social media platform that lets users post a limited number of messages called tweets. Tweets can contain text, videos, photos, or links. To use the Twitter app or website,, users must have an internet connection or a smartphone.


What is Twitter Campaign Planner?

Using a set of estimation tools, Twitter’s campaign planner allows you to foresee your advertising outcomes before going live with your ads. You can use the Twitter campaign planner to see how your advertising campaigns will do before launching them live. 

It predicts likely outcomes and allows you to test key areas such as impressions and reach, frequency and CPM. CPM (cost per mille) marketing is a paid advertising option in which businesses pay a fee for every 1,000 impressions an ad receives. Once someone sees a campaign on social media, internet sites, or other advertising platforms, it is referred to as an impression.

Twitter released the tool to a limited audience in late 2021, with plans for a wider release at some point. It is only accessible in the United Kingdom, Japan, and the United States.

Twitter currently offers the campaign planner to managed partners or the official companies with whom Twitter collaborates. 


What are Twitter Ad Campaigns?

Thousands of millions of people are using the said social media platform to keep up with what’s happening around the globe. Twitter Ads can assist businesses in connecting with Twitter users and achieving meaningful outcomes. 

Twitter Ads are an ideal supplement to an organic content marketing strategy. The marketed, paid content you produce in your campaigns will appear as Promoted Ads or Follower Ads, all of which will be displayed to a large audience of your choice for increased exposure and visibility. 


How Does the Campaign Planner Work?

A while ago, we mentioned what the said Campaign Planner is, which is essentially how it works: it predicts how your advertisement will do when you put it out. 

If you are from the countries where the feature is available, you can access it through your Twitter account. 

You will need to input the objective of your campaign, the start date, the finish date, the frequency cap or the impressions per day, and the placements or the search results or Twitter profile. 

When you utilize the Twitter Campaign Planner, you can get predictions in terms of: 

  1. Target Audience
  2. Reach
  3. CPM 
  4. Frequency
  5. Impressions


Should you Use Twitter Campaign Planner?

Since the planner is about predicting possible outcomes, if you are a new business owner, it is most likely that you have a limited budget; you should utilize the Twitter campaign planner before financing live ads to avoid wasting the limited resources you have. 

Not only can new companies utilize the planner, but established and old ones can do too. Before launching any ads, trying out Twitter’s campaign planner can be very useful. 

Further, if you want to foresee whether your advertisement will reach your target audience, the Twitter campaign planner can help. 

Suppose you are new to Twitter advertising and are not sure where to place your ads or how long your campaign should run. You can experiment with advertising in your Twitter profile and search advertisements to see your potential results and experiment with different lengths to get an idea of the likely outcomes.


How to Use Twitter Campaign Planner?

Now that you know how the planner works, you are probably wondering how to use it. Do not worry; this article will discuss it for you. 

First things first: log in to your Twitter account. Navigate to the campaigns menu in the left part and find the option for the campaign planner. 

There should be a form where you can fill out the details of your campaign plans. You should fill out the information about your aims, budget, start and finish dates, and a frequency cap or how often Twitter users can see your ads. 

Next, navigate to placements and select where you would like your ads to be displayed. Twitter makes home timelines the default; unfortunately, you can’t alter it. You can also choose whether your ads appear in profiles and search results.

Choose your demographics now. Which set of people are you attempting to reach? You can select demographics such as age, language, gender, and location. 

The following step is not really required; it is to select your devices. This is an optional step in which you can select the operating system, carrier, and device model.

Another optional step is to tailor your audience. Tailoring your audiences enable you to develop remarketing campaigns founded on existing followers. You can target individuals based on their website or app activity, as well as app activity combination audiences and lists.

In addition, targeting features are also optional. Here you can include keywords based on interests and so on. You must also label your new campaign and ad group. When you are done filling in all of your information, you can now start the draft campaign to save everything and copy your settings over and designate a funding source. 


Where can you Use Twitter Campaign Planner?

After seeing the predicted results, you can use them to adjust your marketing budget and adjust reach. The first thing you could check is whether Twitter advertising would increase your reach and impressions. You can then decide whether running a live ad is beneficial to your venture. 

Additionally, you could test location, interests, and keywords to see if you can get your ads in front of your ideal audience since that is the objective of your ad campaigns. 

All in all, Twitter Campaign Planner is still not available in every region. If you are not from the regions where the planner is accessible, you can still benefit from knowing how it works. It is better to be ready when the planner becomes available in your area. 

For now, what you can do is look for businesses that use the planner and then learn from their experiences.