Infographics: An Effective Link-Building Strategy
As a person, what do you prefer, visuals or texts? Admit it or not, visuals are less bland than texts. When you are looking for a piece of information, visuals come in handy. It saves you time and makes you yawn less, doesn’t it?
Infographics are an excellent way to make effective and high-quality link-building. But, in the first place, what are infographics?
Infographics are used to convey information through visuals. In other words, an infographic is a graphical representation of information. To convey messages quickly, infographics use a variety of elements such as photographs, logos, texts, graphs, charts, and diagrams.
What do infographics have to do with effective link-building?
First of all, in the simplest sense, link-building is the technique of building backlinks from other websites back to your own. Its goal is to enhance search engine rankings.
Going back, link building is an online marketing technique that boosts your ranking in search engines. Primarily, the links determine the relevance of a web page’s content. A high number of links to a website indicates that the content is valuable.
For businesses, high search engine rankings are vital. They improve the brands’ online visibility, which will drive organic traffic and more leads.
Remember that your primary goal is to earn links when using link-building strategies. Ensure you earn links because you are producing content worth sharing rather than just link-building for search engines. The key here is to produce content that your reader or audience will want to share with others.
How vital are infographics to link-building?
Clients tend to enjoy visuals over texts. Reading long texts can be exhausting. It will also require focus and mental strength for comprehension.
Infographics are a good way of understanding complicated topics. Because our brains process visuals much faster than text, infographics effectively increase engagement and links.
For clients who are in a technical industry, such as legal or medical, infographics can be especially useful in conveying detailed and difficult-to-understand information. Not only do they provide readers with the necessary information, but they also make understanding more manageable.
In addition, infographics are beneficial link-building capital that can aid you in acquiring backlinks that your competitors lack. You will use QR Codes to put external links.
If your client has an excellent ranking in the SERPs, organic backlinks can be especially beneficial. Because of the infographics’ ability to easily convey complex information, they can guarantee to increase social shares.
Regarding improving your brand’s online visibility, organic links, social exposure, and overall brand promotion on third-party websites, infographics are the best! Increased engagement and exposure lead to a more robust online and offline brand.
How to create compelling infographics?
On top of being a powerful link-building strategy, infographics require rigid planning and research. Remember that you are trying to make high-quality content that your audience will find relevant and worthy of sharing. So, the goal is to impress them.
That said, your infographic’s design and overall content are fundamental aspects of making it high-quality. They come hand-in-hand.
Step 1: Concept Planning
There is a wide variety of infographics online. Utilize these samples when planning for the concept of your infographic.
Step 2: Preparing Content
Your goal is to make complex subjects easier to understand, so it is necessary that you do research. After that, organize all the data you have gathered. Pick the relevant ones and use them in your infographic.
Step 3: Designing
After preparing the concept and the data, you can proceed to design.
Ensure that all the texts are readable, the icons are appropriate, and the position of elements, as well as the color combinations.
Step 4: QR Codes
You will use QR Codes for the external links you want to use. Afterward, insert them into the infographic that you designed.
While it sounds easy, making an infographic is time-consuming. But do not fret; it’s going to be worth it!
What are the types of infographics?
There are a lot of good infographics already uploaded online. It is necessary to make infographics that are relevant, and that would stand out. I’ll repeat it, the design and the content are both crucial.
Infographics are highly visual and informative. It has the capacity to be shared across apps; it is a good thing!
A. Informative Infographics
This type of infographic focuses on a particular subject. It can also be used to present new data. It has sections and subheadings, making it easier for an audience to understand.
B. Geographic Infographics
The name itself could tell that this type of infographic features data that are related to locations.
Different types of maps are used in geographic infographics.
C. Statistical Infographics
Survey results and numerical data are presented using statistical infographics.
D. Timeline Infographics
Timeline infographics can be used to present historical data. You can put important dates and events.
It is called timeline infographics because it has visuals representing the timeframe for which a series of events occurred.
E. Process Infographics
The best infographic for providing a summary or summary of the steps in a process is a process infographic.
Most process infographics have a simple top-to-bottom or left-to-right flow. It will be easier to follow your process if you number the steps; after all, you are making this infographic to convey information efficiently.
You can use process infographics to simplify and clarify each step.
F. Comparison Infographics
Quite obviously, this infographic is used to compare two or more things.
If the subject you want to present is about two or more similar products or services, you can use this infographic.
The infographic can be sectioned to highlight each product or service you are comparing.
Other infographics are hierarchal infographics, list infographics, and resume infographics. Depending on the subject, each infographic type can be used effectively.
How to integrate link-building into infographics?
If done correctly, the infographic should visually explain content, appealing to site owners to use the visuals without manual outreach.
If site owners find your infographic relevant and appealing, they will link your site to their content. Infographics can be extremely linkable, making them a valuable time-saving link-building method.
Natural linking is the least time-consuming method but is also the most difficult, specifically if your content does not rank well organically.
If you have a high SERP ranking, you may be able to generate a large number of backlinks spontaneously. This is particularly true if the subject is challenging and technical.
On the other hand, if you are not yet performing well in SERPs, you can do manual outreach.
You can reach out to sites with the same content as your infographics through email or other social media platforms.
One downside of a manual outreach is the time and energy you will need to do it.
Researching a list of websites to contact and devising something mutually beneficial for both parties is needed when doing manual outreach.
Contact website owners with a proposal on how to use your infographic and where on the site you believe the infographic would fit best. This will almost certainly increase the chances of your proposal being accepted. The proposal and acceptance may take quite some time.
Wrap Up!
People enjoy visuals, making infographics an effective link-building strategy. Make sure that your infographic is high-quality. It should have an appealing design and relevant content. The key is to make an excellent infographic that your audience will want to share with others.