Google Alerts

Google Alerts As A Tool In Finding Quality Link Opportunities

A quality backlink is one of the most common jargons in the SEO world, yet it is not an easy feat. It is an effective SEO strategy, which is why people still make it despite the time needed to accomplish it.

One link-building tool you can utilize is Google Alerts. 


What are Google Alerts? 

Google Alerts is a service provided by Google that detects and notifies users when content changes. When the service discovers new results, such as pages, newspaper stories, blog posts, or academic research, that match the user’s search term, it sends an email to the user. 

In essence, you can receive emails whenever new results for a topic appear in Google Search. You can, for example, receive information about news, products, or mentions of your name.


Setting Up Google Alerts 

Knowing that Google Alerts is a useful tool for your SEO efforts, you must learn how to set it up.

Set up how often you want to receive alerts. 

You do not want to fill your email with alerts, so it is crucial to set up the times you want to receive emails from Google Alerts. 

Choose what type of resources you want to receive alerts from. 

Doing so will help you select resources that will help you in link-building.

Choose where you want to receive alerts. 

You can choose email alerts, but you may also choose other options if that is what will make your task lighter.

Set up alerts for brand mentions.

If a website mentions your brand online, make sure they link to you. Because they already refer to you, unlinked brand mentions are frequently the easiest links to build. 

Google Alerts are an excellent way to keep track of these low-hanging brand mentions without having to pay for expensive SEO tools. If you have a branded product or service, you should keep an eye out for online mentions of it. You can inquire about any unlinked product or service mentions for a possible link.


Benefits of Using Google Alerts for Link-building 

Google Alerts is free. Aside from that, it can give you a pass on potent data, can help you save time, and can help you boost content and link variety. 

You can use Google Alerts to search the internet for specific keywords, phrases, and key themes. You will then receive email alerts of websites using your recorded terms. Enter the topics you want to build links to and let Google Alerts manage the remainder. It’s that straightforward.

A. Comprehensive Data 

Because Google can crawl more website content than any other operating system, it can provide the most comprehensive data. With less effort, you can use their excellent data to identify more diversified link opportunities. 

Google Alerts provides a continuous stream of potential links from various sources, niches, businesses, and industries. This strategy also allows you to go after less popular but possibly more beneficial links and, in return, allows you to vary your links, anchor text, and the internal articles you link.


B. Time-saving

If you do the research on your own, you will need to dedicate a lot of time and energy. Why let yourself go through the research when you can utilize Google Alerts? Google’s bandwidth and its automated notification system allow you to search the internet more quickly; this reduces the time you spend looking for link opportunities, granting you more time to focus on other tasks and strategies. 


Using Google Alerts In Link-Building

As we have mentioned, you may use Google Alerts to save you time and energy in finding keywords through the data provided by Google. Enter a term or phrase you want to monitor into the search field to set up Google Alerts. Each alert should only contain one term, phrase, or topic.

Plan out which search queries or phrases you want to target before you set things up. Are there any specific pages to which you want to build links? Is it necessary to target specific niches? 

It’s an excellent idea to narrow down your list of target keywords and topics. You can create alerts according to the industry, viewers, placement, or content you presume is most linkable.


Turning Notifications from Google Alerts Into Links 

Now that you have an idea of how to utilize Google Alerts to aid you in looking for keywords, how do you actually turn alerts into a link?

The one and the only way to accomplish this is through manual outreach. 


What is manual outreach?

Manual outreach, as the name entails, is manually approaching reaching out to websites or blogs through email and asking if the blog or website is willing to publish a post with a hyperlink to your website.

Manual outreach is time-consuming, but it is an effective link-building strategy. By using Google Alerts, you can save time in finding websites and blogs to reach out to. Utilizing Google Alerts is an excellent link-building starting point. It is wise to use this tool instead of crawling the internet all by yourself. 

Manual outreach through Google Alerts will require you to find the blog or site’s email address on the footer of the email alert. Collect these emails and then send out the emails asking if they are willing to publish a post with a hyperlink to your website.

If you want to get satisfactory results in a sensible manner, try out some manual link-building techniques and determine whether they work for you or not. The biggest feature of manual link-building is that you have complete control over every component of your site and know exactly what is going on.



While you won’t get hundreds of link leads relatively quickly, this is a reliable starting point for building backlinks. If you want to save time crawling every corner of the internet looking for leads, setting up your Google Alert is just right. 

If you do not have the resources or you don’t want to pay for quality links, Google Alerts can help you save time searching for quality and relevant links so you can do manual outreach.